How Strata Analytics cut forecast error by 38% in one quarter

A retail analytics platform replaced a legacy statistical pipeline with a gradient-boosted forecasting system built by Toptal AI experts.

The Challenge

A pipeline that could not keep up

Strata’s weekly ARIMA-based forecasts degraded badly during promotions and new-product launches, forcing category managers to override half of the outputs by hand.

No in-house ML capacity

The data team was fully committed to reporting workloads and had no bandwidth to design, train, and productionize a modern forecasting stack.

The Solution

A senior pod in two weeks

Toptal assembled an ML engineer, a data engineer, and a forecasting specialist who shipped a gradient-boosted model with hierarchical reconciliation on Strata’s existing warehouse.

Backtesting as a first-class citizen

Every model change ran through an automated backtest harness covering 104 weeks of history, so accuracy claims were verified before deployment.

The Results

38% lower forecast error

Weighted MAPE dropped from 24% to 15% across the top 500 SKUs, and manual overrides fell below 10% of forecasts.

Forecasts every morning

The new pipeline retrains nightly and publishes forecasts before the merchandising team starts the day.

The backtest harness alone changed how we talk about accuracy internally. We finally trust our own numbers.
Luis ReyesCTO, Strata Analytics